The founders of Juanjor come from a family with an agricultural tradition and decades of experience, beginning its activity in the lands of Valencia. Lands whose water was coming from irrigation ditches and some other cultivation methods were used. This was always done with the same philosophy: offering the maximum quality for every producto.
A family member understood that his knowledge, together with the technological advances available, enabled him to progress in more extensive lands than the existing ones, in the Valencian orchard, and he did so. At the beginning of the 90s he moved to the Region of Murcia with his family, a place with land of extraordinary quality, exceptional climate and the conditions that allowed him to grow on a larger scale without sacrificing quality; philosophy always maintained by his family.
In the Campo de Cartagena he knew how to work his way with the support of his children, with whom he worked side by side, teaching them everything he knew, instilling in them his good work and above all the love and respect for this profession. His great effort, dedication and vision, when applying new technologies to his farming techniques, allowed him to create the society that is today: Juanjor Naturfresh, a company dedicated, body and soul, to agriculture,
respectful With the environment and always offering the highest quality and the best service to its customers.